About .xxx

Create new opportunities with .xxx domains

The .xxx domain has been specifically designed for the adult entertainment industry. Domain names that were previously unavailable in the dot-com world are suddenly available. The possibilities for new domain names are endless.

Owning an .xxx domain will benefit you

As a trusted brand, customer confidence will be very high resulting in more traffic, greater repeat traffic, and, perhaps most importantly, greater conversion into paying customers. Holders of .xxx domains will also benefit from global marketing campaigns and greater awareness in the mainstream world. Additionally ICM is developing a traffic generation search portal for .xxx sites that will be promoted internationally leading to immediate new traffic to .xxx domains for new registrants.

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Protect Your Brand; Protect Yourself with an .xxx Domain

For Adult Industry Professionals

.xxx will provide a consumer friendly online environment, which will encourage more trust and therefore higher usage of adult entertainment brands within the .xxx space. Thus creating highly attractive long-term (and hence valuable) online 'real estate'.

For Non-Adult Brands and Trademarks

.xxx gives the confidence that you can now control the exposure of your Intellectual Property in the online adult space thanks to our ability to help you block your non-adult trademark domains.

For Consumers: The New Home For Adult Entertainment Online

The creation of .xxx will create a clearly posted location where adult entertainment can be accessed and provide visitors a clear idea of the site's nature before they click, with no surprises.

.xxx isn't just a helpful distinction. It's the progressive new home for adult entertainment online.

.xxx will provide a clearly sign-posted place where adult entertainment can be accessed, secure in the knowledge that the website operators is operating under self regulatory, published guidelines and policies.